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Posts Tagged ‘return on investment’

Measuring Social Media ROI – It’s Not A Web 2.0 Myth

Not long ago, I declared that I’m f*cking sick of the “ROI of social media” debate. The post got some attention, including a follow-up on ReadWriteWeb.
Good. It’s a conversation that needs to happen.
But in past posts, I neglected two topics:

A history of media metrics, thereby illuminating how much has changed and how important this is
The [...]

Good For Consumers (And Businesses): Social Media Gets A Glimpse Of Measurable ROI

We recently had one of the worst weeks ever. It included (but certainly wasn’t limited to) taking the car in to replace an insanely expensive hose, losing our heat during a Chicago winter, getting sideswiped by a Chicago trolley right after leaving the dealership, and the subsequent arguing with and lying from the trolley driver [...]