This week, I’ve been writing about marketing during a recession – about how recessions are opportunities to gain market share, the illusion of stability in marketing, and the role of risk.
But what if you take that risk and fail? I was interested to hear how marketing gurus framed failure and what we could all learn [...]
Posts Tagged ‘risk’
Marketing During A Recession: Failure Isn’t Fatal
Marketing During A Recession: Risky Business
This week, I have been discussing marketing during a recession. Yesterday, I wrote about the illusion of stability and that post ended by leading into a discussion of risk.
Most dictionaries (including this one, this one, and this one) talk about risk from a negative point of view. Risk is a chance to suffer harm, possibility [...]
My Q&A With Paul Richlovsky Of Fathom SEO
I recently spoke with a good college friend who now works at Fathom SEO, out of Cleveland, Ohio. We discussed objections to participating in social media, the perils of cutting online marketing budgets, ways to gauge website health beyond rankings, and the state of the SEM industry.
You can read the full interview on Fathom’s blog. [...]
