Not long ago, I declared that I’m f*cking sick of the “ROI of social media” debate. The post got some
Posts Tagged ‘ROI’
2009
When ROI Measurement And Actual Effectiveness Are Mutually Exclusive
In The 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web
2009
B2B Marketing Consulting 2.0
This is a guest post from Rebekah Donaldson, President of Business Communications Group LLC and author of a B2B communications
2008
I’m F*cking Sick Of The “ROI Of Web 2.0″ Debate
I have a confession: I am f*cking sick of the “What’s the ROI of web 2.0 or social media” debate.
2008
ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss)
Generation Y – roughly those aged 13-29 – are among the strongest consumers and influencers. And while social media like



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