Posts Tagged ‘ROI’

Not long ago, I declared that I’m f*cking sick of the “ROI of social media” debate. The post got some attention, including a follow-up on ReadWriteWeb.
Good. It’s a conversation that needs to happen.
But in past posts, I neglected two topics:

A history of media metrics, thereby illuminating how much has changed and how important this is
The [...]

In The 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web 2.0 world:
What do you do when the ability to measure your return on investment (ROI) is mutually exclusive to the effectiveness of a particular campaign?
In other words, how do you sell a tactic up the [...]

This is a guest post from Rebekah Donaldson, President of Business Communications Group LLC and author of a B2B communications blog called Red On Marketing:
In early February, Cris Rominger and I published a free B2B marketing e-book called The New Rules of Outsourcing B2B Marketing: What Marketing Directors need in a B2B marketing consultant today.
The [...]

I have a confession: I am f*cking sick of the “What’s the ROI of web 2.0 or social media” debate.
Not that I don’t think we shouldn’t talk about it – we should – but I’m sick of convincing everyone that there is one at all. If done correctly, you will see a return on investment. [...]

Generation Y – roughly those aged 13-29 – are among the strongest consumers and influencers. And while social media like Facebook, delicious, and Flickr have garnered media attention, many businesses are still wary of dipping a toe in the social media water.
I argue that we can gauge return on investment (or influence) for Gen Y [...]