Posts Tagged ‘Search’

My recently released e-book, Writing Holiday Donation Emails, has gotten some traction and I wanted to pass along a few secrets for success when writing an e-book. This was my second e-book (the first being about writing in a web 2.0 world) and I learned a lot.
I assume that you are already knowledgeable about your [...]

I recently spoke with a good college friend who now works at Fathom SEO, out of Cleveland, Ohio. We discussed objections to participating in social media, the perils of cutting online marketing budgets, ways to gauge website health beyond rankings, and the state of the SEM industry.
You can read the full interview on Fathom’s blog. [...]

Would advertisers pay more to reach you rather than your mother? How much are your clicks worth?
These are the questions posed by Heather Green in a recent BusinessWeek article: Making Social Networks Profitable. Green lays out intriguing possible scenarios in which Google could redefine advertising through social networks like Facebook and MySpace.
It represents either trivial [...]

Email is dying, mark my words. It will soon go the way of Morse code, the ham radio, and hand-written letters.
Whisper it to yourself: “No. More. Email.” It’s scary, but freeing at the same time. It sounds like heresy, doesn’t it?
So how can email be dying? Emarketer reports that almost a quarter of Americans check [...]

Most business owners have heard about Google or Yahoo ads and many are participating in these programs. These solutions allow your specific ads to reach your target audience at minimal cost.
So what’s the down-side? Can paid search actually hurt you and your brand?
The answer is a resounding yes. Done right, paid search advertising is one [...]