My recently released e-book, Writing Holiday Donation Emails, has gotten some traction and I wanted to pass along a few secrets for success when writing an e-book. This was my second e-book (the first being about writing in a web 2.0 world) and I learned a lot.
I assume that you are already knowledgeable about your [...]
Posts Tagged ‘SEO’
3 Secrets For A Successful E-Book
My Q&A With Paul Richlovsky Of Fathom SEO
I recently spoke with a good college friend who now works at Fathom SEO, out of Cleveland, Ohio. We discussed objections to participating in social media, the perils of cutting online marketing budgets, ways to gauge website health beyond rankings, and the state of the SEM industry.
You can read the full interview on Fathom’s blog. [...]
Advertising Mistakes – How Your Paid Search Is Hurting You
Most business owners have heard about Google or Yahoo ads and many are participating in these programs. These solutions allow your specific ads to reach your target audience at minimal cost.
So what’s the down-side? Can paid search actually hurt you and your brand?
The answer is a resounding yes. Done right, paid search advertising is one [...]
How To Be an A-List Blogger – Optimize For Search (Part 2)
I started this series with a post about commenting. Today, I would like to share 7 ideas that will help you optimize for search. If your blog is BFF with Google and Yahoo!, your traffic will not only spike, but continue to grow over time.
First, start with your title. There are 3 things that are [...]
Monthly Metric: Bounce Rate
Someone lied to you if they told you statistics were boring. Website metrics show just how your audience is using your site and you ignore this data at your own peril.
A bounce rate is when someone comes to your site and immediately leaves. They bounce off of your website for whatever reason. A bounce is [...]
