This week, I’ve been writing about marketing during a recession – about how recessions are opportunities to gain market share,

This week, I have been discussing marketing during a recession. Yesterday, I wrote about the illusion of stability and that

Yesterday, I outlined how a recession can provide marketing opportunities. In thinking about the ever shifting economic markets, I wonder

Are you outsourcing the most valuable aspect of your business? Or worse yet, not paying attention to it at all?

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered