This past weekend, I took my first speed-reading class (it was awesome; I’m blazing through Switch).
But one of our exercises made me think of everyone at SXSW. It made me wonder: What’s your listening speed?
Read vs. Speak
One of our first exercises was to record how many words we could read in one minute. Afterward, we [...]
Posts Tagged ‘Social Media’
What’s Your Listening Speed? (Dedicated to SXSW)
Agencies: Don’t Forget To Sell
Yesterday, I published a blog post at iMediaConnection’s blog and I hope you’ll check it out:
The Modern Agency Still Sells, Right?
I am particularly proud of this piece because it has the potential to jolt agency employees out of their social media fascination. I contend that some agencies are losing their focus in the web 2.0 [...]
Measuring Social Media ROI – It’s Not A Web 2.0 Myth
Not long ago, I declared that I’m f*cking sick of the “ROI of social media” debate. The post got some attention, including a follow-up on ReadWriteWeb.
Good. It’s a conversation that needs to happen.
But in past posts, I neglected two topics:
A history of media metrics, thereby illuminating how much has changed and how important this is
The [...]
Shared Media Versus Social Media – Defining Interactions
Last week, my buddy Rick over at eyecube.wordpress.com wrote an intriguing post about “shared media.”
He makes a case for the term “shared media” rather than “social media.” It’s a worthwhile post and I encourage you to read it. It’s always a good exercise to step back and consider exactly how we define our actions.
There are [...]
When ROI Measurement And Actual Effectiveness Are Mutually Exclusive
In The 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web 2.0 world:
What do you do when the ability to measure your return on investment (ROI) is mutually exclusive to the effectiveness of a particular campaign?
In other words, how do you sell a tactic up the [...]
