My recently released e-book, Writing Holiday Donation Emails, has gotten some traction and I wanted to pass along a few secrets for success when writing an e-book. This was my second e-book (the first being about writing in a web 2.0 world) and I learned a lot.
I assume that you are already knowledgeable about your [...]
Posts Tagged ‘solicitation’
3 Secrets For A Successful E-Book
Writing Holiday Donation Emails E-Book
Most membership organizations use the time between Thanksgiving and Christmas to raise money for the coming year. Many use email to ask their members to donate to the cause. And many organizations do this very, very badly.
I have written an e-book about writing holiday donation emails. These are the emails where organizations, especially non-profits, solicit [...]
Holiday Solicitation Emails, Part 3
I have covered the look/feel and the content of holiday solicitation emails in my last two posts. I would like to use this third and final post to discuss frequency, directness, testing, and metrics.
Frequency:
Holiday emails should (obviously) go out prior to the holiday in questions. For most examples this means November/December. You can start even [...]
Holiday Solicitation Emails, Part 2
This is part two of a series where I write about those emails that come into your inbox each holiday season asking for money. I’d like to see your organization get its share of cash. Here are some tips to do so. Today, I’m focusing on content. Be sure to stop back tomorrow for part [...]
Holiday Solicitation Emails, Part 1
A friend suggested that I post about holiday solicitation campaigns. Not to sound prideful, but I have done a lot of these campaigns – both online and offline – and seem to be pretty good at it (the checks have come in, at least). I will outline what I think are good things to keep [...]
