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Posts Tagged ‘Superbowl’

Super Bowl 2009 Ads – Social Media Engagement In The Second Half

Feb 1st, 2009
by OnlineMarketer.
1 comment

As you’ve probably read, I am reporting on social media engagement during Super Bowl 43. Here are the results from the first half. Let’s get right into the second half here:

Coke (Avatars): No engagement
Bridgestone (Jump around): URL (Bridgestone.com) – very small font
Denny’s (Serious Breakfast): No engagement
Monster.com (Moose head): URL (Monster.com)
Budweiser (Jake): No engagement
Race To Witch [...]

Super Bowl 2009 Ads – Social Media Engagement In The First Half

Feb 1st, 2009
by OnlineMarketer.
6 comments

$3M for a 30-second ad?
Sure it’s crazy, but unlike in years past, advertisers have the opportunity to make that $3M work for them long after Super Bowl memories have faded.
First, there’s the initial press. TNS Media reports that Super Bowl advertising has huge holding power. Data shows that people do wait to see the commercials [...]