Dr. Susan Weinschenk was the subject of one of my first blog posts back in November of ‘07, but I’m so pleased to again mention her and her book, Neuro Web Design: What Makes Them Click?
Dr. Weinschenk is definitely ahead of the curve. In this era where every click can be counted, expect to see clinical [...]
Posts Tagged ‘Susan Weinschenk’
Neuro Web Design: What Makes Them Click? – For More Than Just Designers
Susan Weinschenk at World Usability Day Discussing Persuasion, Emotional Engagement, and Generational Differences
I was at World Usability Day on Thursday and saw Dr. Susan Weinschenk of Human Factors International speak about emotional engagement and generational effectiveness. First, I’ll run down her “principles of persuasion,” then I’ll give you a brief run-down of her speech and the break-out session she ran.
Weinschenk gave 4 principles of persuasion. I’m sure [...]
