I’ve had a little case of writer’s block this week, so I started with the basics: I read the definition of “marketing” in Wikipedia.
The impetus of this was a comment I wrote on a recent Brazen Careerist article in which I boiled down marketing to selling stuff. Really? That’s the business I’m in? I get [...]
Posts Tagged ‘trust’
Marketing Is Dead; Long Live Anthropology
Online Marketing Skills Aid Housewife’s Counterterrorism Campaign
One of my taglines is that online marketing is easy (as easy as offline marketing, at least). Sure, the medium is different, but it is about building trust, creating a bond with a reader or consumer, and instigating an action based on this relationship.
Here is a story from WIRED magazine that builds on these ideas, [...]
