Posts Tagged ‘UGC’

I was catching up with my Beancast podcasts yesterday morning at the gym and found episode 71 to be a real gem.
In this podcast, there is a fascinating story about Unilever’s brand Peperami forsaking their agency in favor of a crowd-sourcing/consumer-generated content method (found around minute 53 of the podcast).
As this blog is a celebration [...]

$3M for a 30-second ad?
Sure it’s crazy, but unlike in years past, advertisers have the opportunity to make that $3M work for them long after Super Bowl memories have faded.
First, there’s the initial press. TNS Media reports that Super Bowl advertising has huge holding power. Data shows that people do wait to see the commercials [...]

In their new September issue, Fast Company magazine features a fascinating story about the comedy web video business and how it’s almost impossible to make these websites profitable.
They lay out many of the current business models, but I think an addendum is useful. In this post, I will outline a mindset that hurts that industry, [...]

You’ve heard all the hype about Web 2.0, but what does it all mean? How will it affect your business?
How do you communicate with potential readers and customers in this new era?
My free white paper, Writing Content in a Web 2.0 World, answers these questions and:

What exactly is Web 2.0?
How should your writing style change?
How [...]

In the inaugural eNewsletter battle, I pitted Moosejaw vs. Cool Hunting. Today, I’m placing two more eNewsletters in a Mason jar, screwing on the cap, and shaking it until only one remains.
The winner: Threadless
Threadless is an online t-shirt manufacturer based in meat-space in my new home, sweet Chicago. They also possess an undeniable cool factor [...]