Information architecture isn’t enough. Sure, it’s important – I gave some tips just two weeks ago – but it’s not the only organizing structure we need to consider.
That said, it may be confusing when I wholeheartedly recommend you attend the upcoming IDEA 2008 conference held by the Information Architecture Institute on October 7-8 in Chicago. [...]
Posts Tagged ‘Usability’
Engagement Design and IDEA 2008
Handy Hints For Fixing Your Confusing Information Architecture
Information architecture isn’t sexy. In fact, good information architecture (or “IA”) shouldn’t be something your website visitors even notice.
Information architecture is basically how your site is designed. We’ve all seen site maps – those are basically outlines of your IA. It’s the organization of your website, how things are arranged, and it needs to make [...]
Social Technographics: Forrester And The ROI Of Social Media
Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.
The thing that is still missing is quantifiable data about these interactions. We’re in [...]
Monthly Metric: Bounce Rate
Someone lied to you if they told you statistics were boring. Website metrics show just how your audience is using your site and you ignore this data at your own peril.
A bounce rate is when someone comes to your site and immediately leaves. They bounce off of your website for whatever reason. A bounce is [...]
What’s After Web 2.0? Thoughts About The Personal Browser
If Web 1.0 – typified by online newspapers and emails – was about one to many content production, and if Web 2.0 – typified by WordPress and twitter – is about connecting people through a many to one publishing model, then what comes next? I used to think it would be something of a network [...]
