Posts Tagged ‘Web 2.0’

Yesterday, I published a blog post at iMediaConnection’s blog and I hope you’ll check it out:
The Modern Agency Still Sells, Right?
I am particularly proud of this piece because it has the potential to jolt agency employees out of their social media fascination. I contend that some agencies are losing their focus in the web 2.0 [...]

Not long ago, I declared that I’m f*cking sick of the “ROI of social media” debate. The post got some attention, including a follow-up on ReadWriteWeb.
Good. It’s a conversation that needs to happen.
But in past posts, I neglected two topics:

A history of media metrics, thereby illuminating how much has changed and how important this is
The [...]

Last week, my buddy Rick over at eyecube.wordpress.com wrote an intriguing post about “shared media.”
He makes a case for the term “shared media” rather than “social media.” It’s a worthwhile post and I encourage you to read it. It’s always a good exercise to step back and consider exactly how we define our actions.
There are [...]

Remember Yakov Smirnoff?
He was big in the ’80s and used to tell jokes like this:
In America, you can always find a party.
In Russia, The Party can always find you!
See the switch-eroo there? Clever, right?
I was thinking about that after I read the Network Solutions report I referenced in my last post about whether social media [...]

BG and I recently watched a documentary about Frank Lloyd Wright and I found that it related to the work we do in social media marketing (natch).
There were two instances in particular that related to social media marketing. But I need your help in making sense of it all.
An Open Plain
The documentary explained that before [...]