Posts Tagged ‘writing’

I was figuratively punched in the gut by one part of Joshua Ferris’ And Then We Came To The End, a book I highly recommend to anyone already in or considering a job in advertising or marketing.
Several characters in the book are copywriters, a title that has been present on my business cards, from time [...]

I’ve got to get something off my chest. Well, three things, actually.
Grammar mistakes are one of the easiest ways to show you’re a careless writer. Of course, no one’s perfect – I’m sure I have made a lot of errors over the years. But there are at least three that get stuck in my craw [...]

Online marketing can be very useful, but when does it become a time suck? Are there industries where online marketing is more likely to fail? Or are any potential failures just the result of bungled efforts?
I recently read this article about an author’s problems marketing her novel online: One Author Speaks Out About The Bad [...]

I have been taking a short break from my regular blogging schedule, but I’ve been very busy all the same. I wanted to share what I’ve been working on with you.
This is how I’ve used my short blog hiatus effectively:

Healthy body, healthy mind: First, I resumed my gym workout schedule. I stopped staying up for [...]

My recently released e-book, Writing Holiday Donation Emails, has gotten some traction and I wanted to pass along a few secrets for success when writing an e-book. This was my second e-book (the first being about writing in a web 2.0 world) and I learned a lot.
I assume that you are already knowledgeable about your [...]